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Keria Kong

Creative Producer

keria-kong

I am currently in the exploration phase of my creative journey. My work centers around the core theme of "contemporary reinterpretation of traditional symbols + visual stimulation of individual emotions," and has garnered over 100,000 views on social media. My creations often involve "dual stitching": deconstructing and reconstructing traditional cultural symbols, and infusing them with a contemporary aesthetic through modern layouts and color systems. I also frequently employ surreal visual language (such as fragmented bodies, recurring motifs, and symbolic emotional carriers) to embed emotions into my work, allowing tradition and the present, culture and the individual, to form an intertextual dialogue within the visual frame.

In terms of expression and experiential modes, I often follow the logic of "symbol anchoring → visual conflict → emotional questioning": first, using text or folk elements as core symbolic anchors, then creating visual tension through morphological distortion, color fragmentation, and element displacement. Ultimately, I aim to connect with real-life emotions through open-ended propositions, allowing the work to function as both a "perceivable cultural container" and a "resonant emotional outlet."

During my undergraduate studies, I received the Third Prize of the Outstanding Student Scholarship and the Second Prize in the Campus Relay Race, and was honored with the titles of "Outstanding University Student" and "Outstanding Student Cadre." In the summer of 2025, I interned in the Planning Department of Xiyimen Company, where I was responsible for the creativity and execution of seasonal posters and event visuals. This marked my first attempt at integrating folk symbols into commercial advertising contexts.

Moving forward, I will continue to deepen my practice in "visual expression," exploring more diverse media and cross-disciplinary collaborations to ensure that my work conveys more effective information and sharper perceptiveness.

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